LoopSafe Brand Transformation
Protect people, places & privacy
LoopSafe is an ethical facial recognition technology company in the business of protecting people, places and privacy.
We worked with the LoopSafe to align their business strategy, brand platform and visual identity to launch into new opportunities.
The situation
A duty of care
Originally named LoopLearn, and starting off in the education space, LoopSafe was founded on the basis of using facial recognition technology to help organisations deliver the best care to their communities and make compliance easier.
The pandemic accelerated the need for hands-free, secure and authorised entry to many high-risk workplaces, in order to protect vulnerable persons. LoopSafe was perfectly positioned to meet these needs, and more.
LoopLearn to LoopSafe
With an expanded market potential across a diverse range of sectors from aged care to manufacturing and corporate environments, LoopSafe needed a brand strategy that aligned with business strategy and opportunity.
Besides a name change, they also needed to sharpen their value propositions, present more targeted messaging and refresh the brand visual identity with a new level of sophistication, uniqueness and consistency.
The solution
Protect the three P’s
Protect People
Protect Places
Protect Privacy
We distilled the essence of LoopSafe’s value offering into three P’s – People, Places and Privacy. The brand messaging and narratives were then built on these three pillars.
What we delivered
- Brand discovery
- Brand strategy
- Brand name
- Brand messaging and narratives
- Brand visual identity design
Compliance doesn’t need to be time-consuming and complicated.
Detect health and safety risks quickly and easily with LoopSafe’s temperature sensor technology.
With LoopSafe, you’re a person, not a product.
"Every brand needs to evolve but as a startup we had quickly out grown our identity. The name LoopLearn did not resonate with customers outside of the education sector.
The brand transformation work with Studio Alto not only delivered a clearly articulated brand, honed messaging and visual identity that has received positive feedback from customers and partners alike, but took us on a journey that clarified our purpose and unified the way the entire team think and talk about LoopSafe.
Most signficantly, the new brand remained recognizable to our exisiting customers while delivering a way to connect with new and potential customers across a diverse range of sectors."
Karen Hook
Head of Marketing, LoopSafe
