Keypath Education Brand Refresh
Transform education, transform the world.
Keypath Education is a global ed-tech company partnering with world-leading universities to develop, design and deliver the most career-relevant online education solutions.
We worked closely with the Keypath executive and corporate communications team to align their brand positioning with business strategy and trajectory, and refresh their brand identity.
Client
Keypath Education
Sector
EdTech – Online Education
Services
Brand Strategy
Brand Visual Identity
Brand Value Proposition
Graphic Design
Keeping pace with success
Keypath Education is a rapidly growing EdTech company expanding over five global offices with hundreds of employees and a proprietary analytics and data platform that drives their education offering.
While the business had gone from strength-to-strength, the brand positioning and visual identity had not kept pace, and was no longer a true representation of what the company had become—or where it is going. It was time to refresh this leading global EdTech brand.
Capturing Keypath Education’s DNA
Working closely with the global executive and corporate comms teams, together we explored and captured the essence of the Keypath ‘brand DNA’—the vision, mission, culture and operating system—setting the strategy for the brand refresh.
Based on these foundations we developed a brand positioning platform that aligns every ‘Keypather’ across the organization, and equips them with the language to articulate the value they offer.
Visually, we created a contemporary, vibrant and dynamic brand visual identity system that focuses equally on people and technology, and gives Keypathers the tools and templates to stay on brand internally, and stand out externally.
Together these elements work hand-in-hand to increase brand awareness externally, and ‘created’ a sense of pride and excitement internally.
What we delivered
- Brand discovery
- Brand strategy
- Brand narrative
- Brand visual identity design
- Website design
- Presentation design
- Social Media design
- Publication design
- Video production
- Copywriting
- Graphic design
A flexible brand visual system for Keypath Education
How we work with Keypath Education
Since 2018 Alto has worked closely with Keypath Education across the EdTechs brand strategy, campaign marketing, corporate communications, service design and more, supporting the company as it expands and evolves.
As an ongoing strategic design partner, we plug-in to Keypath’s global ecosystem, collaborating with business functions in Australia and North America to enhance their capacity and capabilities by providing expert brand, marketing and communications advice, and delivering from strategy to implementation.
"Studio Alto are communications strategy experts, specialising in the education sector. They are small and agile, and able to plug straight into your team. They prioritise understanding your communication problem and getting straight into it, without all the smoke and mirrors of your typical agency. They are down to earth, super smart, and focus on solving your problem at all times."
Gemma Gray
Global Head of Communications, Keypath Education
