Love Me Love You Foundation

No one travels their journey alone

The Love Me Love You (LMLY) Foundation is a non-profit organisation that strives to stamp out the stigma surrounding mental health through education, empowerment and building resilience.

We transformed their brand to help them succeed in their mission to give people the knowledge, tools and support for a lifetime of mental wellbeing.

Love Me Love You Foundation
Brand Identity Design 
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GIF of Love Me Love You brandmarks

The situation

Education is essential to beating the stigma surrounding mental health and instilling personal wellbeing. LMLY are facilitators of mental health education and their perception is that mental health is an ongoing journey.

Through a series of workshops and programs, the team brings awareness and real-life experiences to schools, communities and workplaces, teaching teenagers and adults alike that no one should travel their mental health journey alone.

In addition to workshops, they also engage, challenge and inform their audiences about the journey of mental health through fundraising events, whether that be walking up to 60km for March With Me, or cycling for up to two days for Ride With Me.

The opportunity

The mental wellbeing space is not short of organisations, so the challenge was on to help them stand out and be the best at what they do.

One of LMLY’s strengths is its passionate community, which already has high levels of engagement and rapid growth. Our focus was to engage with this community spirit and produce a brand that people would be proud to support, wear and want to be involved with.

It was important to create a point of difference whereby the audience could also engage with the Foundation’s entire journey, right from that very first educational seminar to the feeling of finishing one of their sporting events. 

Our intention was to promote education and awareness of mental health issues, as well as continue to grow LMLY’s army of passionate warriors.

Love Me Love You campaign posters in a street environment with duotone images, logo and call to action.
Love Me Love You event flags with duotone images, calls to action and large brand mark.
LMLY branded event Jerseys
LMLY Socials - iPhone screen showing a live Instagram post in the foreground and other social tiles in the background
Love Me Love You website design with colourful duotone images and call to action
LMLY Inspirational Quotes with colourful hearts and bold purple statement
Love Me Love You School, Community and Workplace Program Booklets with colourful duotone images and colourful brand mark hearts
Love Me Love You Stationery – Business cards and letterhead

Love Me Love You as seen in the wild

LMLY Instagram Post | Two male cyclists wearing Love Me Love You branded bibs
LMLY Instagram Post | Black and white image of two people hugging
LMLY Instagram Post | A group of volunteers posing for a photo
LMLY Instagram Post | A group of walkers at the 2019 March With Me walk
LMLY Instagram Post | 4 fists wearing blue and pink LMLY wristbands
LMLY Instagram Post | Two male cyclists sitting side by side wearing Love Me Love You co-branded jerseys