In 2018, RMIT made a decision to shift their technological operations to Office 365 in order to make full use of Microsoft’s extensive suite of business and collaborative team applications.
This upgrade was inline with RMIT’s Ready for Life & Work strategy as it sought to simplify and streamline the student experience, promote collaboration amongst staff and improve general workflow within the University.
To facilitate a seamless migration for a diverse audience group of 100k with minimal disruption and maximum uptake.
We needed to understand and address:
In order to increase engagement, we wanted the campaign and narrative to be friendly, humorous and relatable. Our intention was to ensure that every user group wasn’t intimidated by a software shift, but instead excited to embrace Office 365 with open arms.
The intention was to execute a campaign that emphasised the following primary benefits of the RMIT Office 365 suite:
Our approach included highlighting the software’s ability to improve daily tasks, right through to enhancing the global perception of RMIT as being one of the best-of-breed technology institutes.
Transitioning between, and learning new computer software can be boring and/or confusing, so it was essential that our broad audience base had access to information that was appropriate to their needs and skill levels. The tailored messaging we developed was designed to address the different pain points of the user groups in the most effective way, and provide a long-term benefit, instead of merely highlighting the technical features of the new software.