RMIT University

Collaborate like a dream team

How do you carry out a seamless and successful software migration across one of Australia’s largest tertiary institutions?

You get all users on board, excited and in the loop from day one. We worked with RMIT University on a migration campaign to Office 365, which was designed to take the bore out of the chore.

Client
RMIT University
Sector
Higher Education
Services
Stakeholder engagement
Workshops
Visual identity 
Share on facebook
Share on twitter
Share on linkedin
Quickstart Guide Playbook for project RMIT Office 365 by Communication Consultants | Studio Alto

The situation

In 2018, RMIT made a decision to shift their technological operations to Office 365 in order to make full use of Microsoft’s extensive suite of business and collaborative team applications.

This upgrade was inline with RMIT’s Ready for Life & Work strategy as it sought to simplify and streamline the student experience, promote collaboration amongst staff and improve general workflow within the University.

The challenge

Operation RMIT Office 365

To facilitate a seamless migration for a diverse audience group of 100k with minimal disruption and maximum uptake. 

We needed to understand and address:

  • Staff needs – Improved workflow to deal with the fast-paced growth and change of a big university. 
  • Academic needs – Be able to access and edit online teaching resources with ease and communicate with students on a professional platform.
  • Student needs – A user-friendly platform to collaborate, communicate and create.

Get more done in less time

The outcome

Selling the sizzle, not the sausage

In order to increase engagement, we wanted the campaign and narrative to be friendly, humorous and relatable. Our intention was to ensure that every user group wasn’t intimidated by a software shift, but instead excited to embrace Office 365 with open arms.

The intention was to execute a campaign that emphasised the following primary benefits of the RMIT Office 365 suite:

  • Teamwork / collaboration
  • Productivity
  • Flexibility / fluidity of work

Relatable messaging

Our approach included highlighting the software’s ability to improve daily tasks, right through to enhancing the global perception of RMIT as being one of the best-of-breed technology institutes. 

Transitioning between, and learning new computer software can be boring and/or confusing, so it was essential that our broad audience base had access to information that was appropriate to their needs and skill levels. The tailored messaging we developed was designed to address the different pain points of the user groups in the most effective way, and provide a long-term benefit, instead of merely highlighting the technical features of the new software.

Animated illustration of diverse employees using tablet for project RMIT Office 365 by Communication Consultants | Studio Alto
Text in yellow circle get more done in less time with Office 365 | RMIT Office 365 by Communication Consultants | Studio Alto
RMIT text in blue circle Office 365 lets you work from anywhere, from any device | RMIT Office 365 by Communication Consultants | Studio Alto
Animated illustration of employee using tablet for project RMIT Office 365 by Communication Consultants | Studio Alto
Animated illustration of employee riding bicycle for project RMIT Office 365 by Communication Consultants | Studio Alto
RMIT text in green circle simpler tech for enhanced learning with Office 365 | RMIT Office 365 by Communication Consultants | Studio Alto
Colourful posters on wall including illustrations and text | RMIT Office 365 by Communication Consultants | Studio Alto
Black and white tote bag with colourful employee illustrations | RMIT Office 365 by Communication Consultants | Studio Alto
Lanyards with employee names | RMIT Office 365 by Communication Consultants | Studio Alto

The comprehensive range of messaging for RMIT Office 365 was designed to capture interest through the use of playful office puns. It provided users with a fresh perspective and understanding of a software migration.

In the spirit of taking the bore out of the chore, we developed an additional suite of icons to help visualise the process