RMIT NEXT
Next is Now
Readying an entire university to take the next steps towards a strategy to 2025
We worked with the Strategy & Policy Office at RMIT University to create an impactful and cohesive campaign that would engage all members of the RMIT community to play a part in developing the University’s strategy to 2025.
Client
RMIT University
Sector
Higher Education
Services
Campaign Narrative
Identity Design
Video Production
UI Design
Environmental Signage
We’ve got to 2020, but what’s next for RMIT? Did the last chapter set the stage for the next chapter? Where will our next steps in life and work take us?
— Campaign premise —
2025 next. But first...
We put a name on it
In developing a suitable campaign name, one word kept coming back to us. RMIT had previously ran a highly successful campaign to develop a strategy to 2020, and were keen to build on the goodwill previously generated. In the spirit of building upon and looking forward, the question “What’s next?” invariably came to the forefront.
RMITNEXT was thus the obvious choice to carry this campaign forward with a clear sense of excitement and expectation.
Then we told a story
A catchy name alone can’t sell a brand (or a campaign). In order for this campaign to connect and resonate with its intended audience, we co-designed a narrative with the team at RMIT that answers the ‘what’, ‘why’ and ‘how’.
We then designed and produced a video to augment this narrative – the campaign’s one-minute elevator pitch. Following which, we developed a bold suite of environmental and digital communications to engage the university across its physical and online space.
The visual language of this campaign correlates directly to the idea of revealing / finding out what is next.
We married the equity of RMIT’s brand colours with the freshness of a bold typeface to create a unique flavour that cuts through all the noise that comes with a sprawling campus like RMIT’s.
