RMIT NEXT

Next is Now

Readying an entire university to take the next steps towards a strategy to 2025

We worked with the Strategy & Policy Office at RMIT University to create an impactful and cohesive campaign that would engage all members of the RMIT community to play a part in developing the University’s strategy to 2025.

Client
RMIT University
Sector
Higher Education
Services
Campaign Narrative
Identity Design
Video Production
UI Design
Environmental Signage
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We’ve got to 2020, but what’s next for RMIT? Did the last chapter set the stage for the next chapter? Where will our next steps in life and work take us?

— Campaign premise —

2025 next. But first...

We put a name on it

In developing a suitable campaign name, one word kept coming back to us. RMIT had previously ran a highly successful campaign to develop a strategy to 2020, and were keen to build on the goodwill previously generated. In the spirit of building upon and looking forward, the question “What’s next?” invariably came to the forefront.

RMITNEXT was thus the obvious choice to carry this campaign forward with a clear sense of excitement and expectation.

Then we told a story

A catchy name alone can’t sell a brand (or a campaign). In order for this campaign to connect and resonate with its intended audience, we co-designed a narrative with the team at RMIT that answers the ‘what’, ‘why’ and ‘how’.

We then designed and produced a video to augment this narrative – the campaign’s one-minute elevator pitch. Following which, we developed a bold suite of environmental and digital communications to engage the university across its physical and online space.

StudioAlto-RMITNEXT-Poster_Person
RMIT NEXT Animated GIF | Communication Consultants | Studio Alto

The visual language of this campaign correlates directly to the idea of revealing / finding out what is next.

We married the equity of RMIT’s brand colours with the freshness of a bold typeface to create a unique flavour that cuts through all the noise that comes with a sprawling campus like RMIT’s.

RMIT NEXT colourful GIF for RMIT NEXT Awareness Campaign by Communication Consultants | Studio Alto
Social media post in iPhone asking question text how should we grow and scale opportunities for work-integrated learning across the RMIT student experience? for RMIT NEXT Awareness Campaign by Communication Consultants | Studio Alto
RMIT NEXT environmental branded stairs inside RMIT building | Communication Consultants | Studio Alto
RMIT NEXT environmental branded floor inside RMIT building | Communication Consultants | Studio Alto