Monash Science Careers Campaign
An experimental playground
Albert Einstein once said, “Play is the highest form of research”. Who are we to argue with that?
With the Monash Science Careers Campaign, we attracted more students to have fun kickstarting their careers in science.
Client
Monash University
Science Faculty
Sector
Higher Education
Services
Campaign Design
Publication Design
The situation
Unlike many other degrees, the career opportunities available under the umbrella of ‘Science’ are wide and varied. However, science had an image problem. Careers in science were stereotypically seen as just for the academic, conjuring up images of white coats, bunsen burners and mathematical equations.
This perception affected not only current students planning their career, but also future students looking to study science.
The Monash Science faculty recognised the value in promoting their degrees not just as a path of study, but as a gateway into endless opportunities in varied industries.
The solution
Breaking the science stereotype
To change the perception around science we needed to develop a vibrant, creative campaign visual identity that would appeal to the youthful and inquisitive mind. We designed the Monash Science Careers Guide to promote the study of science as an exciting progression into a diverse and fulfilling career.
A guide to excite
The idea of play led our creative thinking. We focused on shifting the perception of this field from ‘nerdy’ and ‘boring’, to exciting, vibrant, fun and creative. We wanted science to have its time in the limelight!
To illustrate this, we created an ‘experimental playground’ – a playful, bold, vibrant galaxy of all things science – combining elements relating to each school in a dynamic visual identity and campaign to excite future careers in science, starting at Monash Science faculty.
