AMEB Website + Brand Refresh
For the love of music
A contemporary website and brand refresh for AMEB. Supporting 1000’s of learners, teachers and parents every day.
Background
Over the past 100 years, AMEB has helped generations of performing arts students and teachers reach their potential.
Not many Australian organisations can boast being around for 100 years. Whilst celebrating their centennial year, AMEB reached out to Alto with a need to refresh their online experience and rejuvinate their brand visual identity – for future generations of aspiring musicians and performing artists.
The situation
Overview
From the moment we met the AMEB team, it is clear that they were passionate about music, speech and drama, and the contribution they make everyday in providing quality music, speech and drama education for all.
But there was a clear disconnect with who they were, and how they presented their products and services online. It was time to change this.
The AMEB team made it clear that their goal was to be recognised as leaders in music, speech and drama ‘education’ – not just the leaders in providing ‘exams’ as they were often perceived.
Their ultimate vision? To make music, speech and drama education accessible for all.
Where to from here?
To bring this vision to life, we could see it was going to take a two-pronged approach.
It was not only the website that needed a refresh. The brand perception had to be shifted too. And shifting a brand perception of an organisation that has over 100 years of history was a challenge in itself.
In short, the brand needed a re-alignment. Not only to unite the internal AMEB team on the inside, but to build brand trust and confidence on the outside.
The online experience was going to be the vital piece in connecting the new revitalised brand message, and its promise to all.
The solution
An updated user experience
The goal was to create an inclusive and engaging, user-centred online experience.
Extensive stakeholder research allowed us to discover the core needs and wants of users, and collaboratively explore design solutions to guide AMEB’s diverse range of website visitors through the online experience.
Our good friends at Digital Outlook took our UI/UX and built the amazing website you see online today.
An intuitive online experience, making it much easier for students, parents and teachers to connect with the AMEB brand, and access the products, services and information they need.
A brand refresh
Whilst this wasn’t a full-blown brand overhaul by any means, we were fortunate enough to be able to assist the AMEB team in establishing a consistent brand visual language and tone of voice that was much more human, inspiring, encouraging, and supportive.
Better connecting their unique story, product and services – to future generations of aspiring musicians and performing artists across the globe.
For the ❤️ of music
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