Fintona Girls’ School Scholarship Campaign
No ordinary scholarship for no ordinary girl.
Fintona Girls’ School is no ordinary school. They’re a leading independent school known for its academic excellence, small size and tight-knit community.
Together with Fintona, we developed a scholarship marketing campaign to champion, channel and connect prospective students with no ordinary scholarship, for no ordinary girl.
Client
Fintona Girls’ School
Sector
Secondary Education
Services
Brand Story / Narrative
Key Campaign Messaging
Marketing Assets
Graphic Design
The situation
Strong community, stronger ability.
Established in 1896, Fintona Girls’ School is a leading independent school known for its academic excellence and strong community. Despite their deserving reputation for academic excellence, Fintona girls’ are well-rounded individuals who excel across many different areas. Fintona wanted to champion this and channel prospective ‘all-rounder’ students through a new scholarship opportunity and marketing campaign.
Not 'smart enough' for scholarships.
There is a perception held by some prospective students that they might not be ‘smart enough’ to apply for a scholarship.
We had to debunk this perception and create a campaign that spoke to students who had other strengths in addition to academia.
The solution
Accessible, not exclusive.
Our solution was to develop a scholarship campaign that focused on the range of strengths, skills and qualities Fintona were looking for in their students — emphasising the fact that this was ‘no ordinary scholarship for no ordinary girl’.
We wanted to get prospective students excited at the opportunity to apply for a scholarship that they may not have thought possible before.
Differentiation & awareness in a competitive environment.
Beyond the obvious financial incentive that comes with a typical scholarship program, our goal was to drive a greater desire for receiving a Fintona scholarship by building greater brand awareness and differentiation in a competitive environment through a unique scholarship campaign.
