Education Marketing Trends Report

Altos Selling the Dream report investigates brand and marketing trends of over 100 tertiary education providers across Australia and New Zealand

Are tertiary education brands sending out similar marketing messages?

Everyone knows the clichés around tertiary education brand and marketing—smiling, happy faces of young adults complemented by an inspirational message about the future.

You only have to talk to anyone in the education sector about the stereotypical campaign and you’ll see a knowing eye-roll. But is it fair or true? Are all tertiary education brands sending the same message? And if so, why?

Studio Alto thought we would find out. Here’s our investigation into the brand and marketing trends of over 100 tertiary education providers across Australia and New Zealand.

Selling the dream report uncovers brand marketing trends and explores the meaning and emotions behind the messages.

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What are the challenges for the sector?
Who are the audience?
How do they feel about life and the future?
What do they want from education and work?
How do the messages compare to what individuals really want?
Are their opportunities to create more brand differentiation?
What are the messages and the meanings behind them?
What emotional and psychological levers are brands pulling to influence choice?

Messaging Trends in Tertiary Education