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Selling the dream
30+ pages exploring the common higher education brand marketing trends and emotional drivers behind them.
2023 University Marketing Trends – Reviewed
Selling the dream
In 2018 Alto conducted a report into the messaging trends in higher education marketing campaigns. Five years and a global pandemic later, we decided it was time to revisit the project, refresh our findings and talk to some industry experts to find on where the market is at.
What’s new in our 2023 review?
Top-Ranking Marketing Themes Reviewed
Find out what’s changed in higher education brand marketing across Australia and NZ.
Theme Analysis
Summaries of the emotional and psychological strategies employed in student recruitment campaigns.
Expert Interviews
We talk to folks in the know and get their expert perspective on why things have changed.
New Ideas
Potential new themes to explore for marketing teams.
Less Words
Trimmer and more terrific than ever before!
We know you’re busy.
[BONUS] Brand Message Checklist
For reviewing or refreshing brand messaging.
Who is behind this and why?
👋 Hola! We’re Alto. The team behind ‘Selling the dream’.
We have created this review to better inform the work we do with education and knowledge sector brands. We hope it provides useful insight.
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Who we are
Alto specialises in creative brand, marketing and communication design for the education and knowledge sector. We connect people with knowledge, and knowledge with people.
Meet the team →
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What we do
We help organisations find the right message, and connect it to market— to boost awareness, build better customer experiences and inspire more action. From local start-ups to global institutions, we work with brands that strive to innovate, are driven to deliver exceptional experiences and aren’t afraid to stand out.
See the work →