EdTech Branding

3 big opportunities for EdTech and how branding can help

EdTech innovators and organisations like yours have had 12 months to navigate to the ‘new normal’ and ensure they are able to service an increasing demand.

3 big opportunities for EdTech

From increased digitalisation of the education sector to the rapid growth in EdTech services and solutions, here are the key opportunities for EdTech this year and how your brand can help you seize them.

1. Educations digital revolution

K-12 schools, Universities and Vocational education providers had to switch to online teaching and learning in early 2020. EdTech got the starring role that digital education specialists and CIOs had been predicting for a long time. The challenge came when IT departments had to deliver a four-year digital strategy plan in six weeks.

Now the dust has settled, what happens? Well, online learning is here to stay, and there is an ever-increasing demand for EdTech solutions right across the education landscape:

K-12 have embraced EdTech platforms and solutions to help deliver remote learning to students during lockdowns.
The Higher Education sector is now tapping into career-focused short courses delivered entirely online.

Brand helps

Connect your solution to a rapidly growing marketplace

The hunt for EdTech platforms and solutions to solve emerging challenges as a result of the pandemic is on. With this comes great opportunities for EdTech solution providers and their products.

A strong brand story, product value proposition and the right marketing strategy are now more critical than ever before for EdTech companies to connect their solutions to a rapidly growing marketplace.

2. Increased demand for EdTech solutions

If you want to think about EdTechs time in the sun, the time is now. There has never been a greater demand for new products and solutions. Many providers say the coronavirus pandemic is now triggering widespread engagement the sector needs. As companies rapidly modify technology solutions and respond to heightened demand due to anticipated school closures.

It seems the pandemic has only accelerated an already growing market. Sparking an online learning boom and fastening innovation in the sector.

This has led to many new entries into the EdTech space vying for their position. At the same time, many existing EdTech companies are in the process of pivoting their existing solutions towards larger opportunities within the sector. Others are discovering new problems that their tech platforms are providing solutions for. Solutions that weren’t even conceived in a pre-COVID context.

Brand helps

Amplify your product value pitch to investors and prospects

One thing is for certain, the competitive market is getting fierce. To get ahead, providers and their products must stand out with a clear value proposition and strong product pitch that resonates with potential investors and prospects.

It’s time to cut through the noise, get attention and evolve with a growing market.

3. Digital disruption of Higher Education

With the pandemic shedding light on the possibility of remote virtual learning, it has opened the door for feasible learning environments for today’s students, regardless of educational level or geographic location. A good example is edX by Harvard and MIT Universities that grew to over 24 million users in 2020.

A very probable aftermath of the current pandemic might be the disruption of the Higher Education sector as we know it. Higher Education has long been an expensive option, leaving many with high student debt long after graduating or simply leaving others outside the educational race.

At the moment, the advantage of innovations like edX is seemingly flying under the radar of Governments and some institutes. However, once the cost and exposure benefits are more widely known, institutions and organisations will find it difficult to ignore the benefits.

Brand helps

Differentiate what you do from your competitors

It’s prospects like those mentioned above that present a significant opportunity for EdTech innovators and their products. There is no doubt that the market is growing, even getting crowded with similar solutions emerging constantly.

Like other disrupted industries and sectors, those who differentiate themselves from the noise have the best likelihood to stand out and succeed.

To do this, a solid product pitch, coupled with a clear brand message and right marketing plan will be key ingredients in putting these solutions in the right place at the right time.

A clear brand, product pitch and the right marketing strategy are now more critical than ever before for EdTech innovators to grow their products, extend their reach and connect their solutions to a rapidly growing marketplace.

We can help

How Alto helps EdTech innovators

Alto has over 15 years of experience helping organisations in the education and knowledge sector transform their brand. From local start-ups to global institutions, from traditional to online, we work with brands who strive to innovate, are driven to deliver exceptional experiences and aren’t afraid to stand out in the education and knowledge economy.

Investor Pitch Decks

Get your pitch out to the market and secure investors

Brand Identity Design

Build a brand that connects to your target market

Brand Awareness Campaigns

Build more recognion around your brand offering

Market Positioning

Own a unique place in the competitive landscape

“Alto are communications strategy experts, specialising in the education sector. They are small and agile and able to plug straight into your team. The Alto team prioritise understanding your communication problem and getting straight into it without all the smoke and mirrors of your typical agency. They are down to earth, super smart, and focus on solving your problem at all times.”

Gemma Gray – Global Head of Communications / Keypath Education

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Creative Brand, Marketing and Communications for EdTech startups and innovators.

Brand Design + Marketing Campaigns

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There’s no lack of choice when it comes to EdTech solutions for learning providers. Want to position your product as the best option? Or is your aim to build more brand awareness in the hyper-competitive EdTech landscape? Alto has the expertise to create branded campaigns that have real impact.