Selling the dream – 2023
2023 Messaging Trends in Tertiary Education
University Marketing Trends Reviewed
A review of messaging trends in higher education marketing campaigns in Australia and New Zealand.
What are the 8 most common marketing themes university brands use to attract students?
In 2018 Alto conducted a report into the messaging trends in higher education marketing campaigns.
Five years and a global pandemic later, we decided it was time to revisit the project, refresh our findings and talk to some industry experts to find on where the market is at.
- What are the new and emerging trends?
- Has there been a COVID effect?
- What do the experts have to say?
- Are there any new opportunities and ideas?
Selling the dream uncovers brand marketing trends and explores the meaning and emotions behind the messages.
Get the review
What's inside?
- 8 x Top-Ranking Marketing Themes of 2023 exposed!
Explore the emotional and psychological strategies employed in student recruitment campaigns - Interviews with industry experts
- Ideas on new marketing themes to explore
- [BONUS] Brand discovery checklist